Founder

Brandon Pagán is a Performance Marketing Executive with over 15 years of experience leading high-impact digital strategies and overseeing multi-million dollar media investments. Serving as a strategic advisor to C-suite executives, he specializes in translating complex performance data and AI-driven advancements into clear, compelling narratives that drive superior business outcomes. He has developed a proprietary audience development and segmentation framework that integrates third-party behavioral data with first-party signals to significantly improve media efficiency. His approach focuses on identifying market inefficiencies and deploying sophisticated full-funnel strategies across paid social, search, and emerging platforms to capture share of voice and accelerate pipeline growth.